Services
What we do
At MASA, we provide a comprehensive suite of market research services tailored to your industry needs.
Our Research Services Include
Health Care Research
Quantitative and Qualitative Research: Conducting face-to-face (F2F) interviews and online surveys to collect robust data from healthcare professionals and patients. We utilize a range of methods including In-Depth Interviews (IDIs), focus groups, ethnographic studies, and in-home visits to gain comprehensive insights.
Customer Market Research
Analyzing consumer behavior and preferences through quantitative surveys, focus groups, shop-alongs, and ethnographic studies. Our data-driven approach helps brands understand their target audience and craft effective strategies.
Central Location Testing (CLT)
Conducting product tests, taste tests, and packaging evaluations in controlled environments to gather immediate feedback.
Car Clinic
Set Up
Specializing in automotive research, we organize and manage car clinics to test new vehicles or features and gather detailed feedback from potential customers.
Market
Research
Comprehensive studies across various sectors using both qualitative and quantitative methods.
Mystery Shopper Services
Evaluating and enhancing customer experiences.
Consumer
Insights
Leveraging extensive data to understand consumer behavior.
Brand
Strategy
Developing strategies informed by cultural and human insights.
Our expertise ensures that each research initiative is strategically aligned to meet the specific challenges and opportunities of your sector.
What we offer
Industries we cover
At MASA, we offer a vast database and a proven track record in conducting both qualitative and quantitative market studies across various healthcare specialties, including Oncology, Hematology, Neurology, Orthopedics, Internal Medicine, General Practice, and Pharmacy. We also have expertise in researching rare diseases, ensuring a comprehensive understanding of these critical areas. Our extensive experience includes comprehensive in-home patient visits and in-depth interviews (IDIs) with patients, capturing a holistic view of healthcare experiences.
Healthcare
We specialize in:
Accessing Insights: Gathering tailored data solutions from Physicians, Payers, Nurses, Key Opinion Leaders (KOLs), and experts in rare diseases.
Conducting Interviews: Performing interviews with doctors and collecting patient records in both governmental and non-governmental institutions to provide detailed and accurate data.
Combining Methodologies: Integrating quantitative and qualitative approaches for actionable insights.
Designing Research Studies: Creating studies tailored to measure healthcare quality, patient satisfaction, and more.
Conducting Comprehensive Market Assessments: Ensuring your strategies are data-driven and effective.
Get instant feedback, receive better outcomes
Patient Satisfaction Survey
Equity Vision (Brand Equity)
Analyzing Brand Equity: Utilizing our specialized Equity Vision service.
Brands need to be imaginative and creative in rethinking their roles and tools in consumers' lives. Through our quantitative and qualitative research, we provide insights into changing customer expectations and the competitive landscape in the banking and B2B sectors. These insights help shape financial services and increase the chances of challenging long-standing business models, while also addressing new digital currencies and technological advancements.
Banking, Finance & Insurance
Deliver Better Customer Experience
Create specialized consumer panels to obtain targeted insights
Create specialized consumer panels to obtain targeted insights
Conduct interviews and mystery shopping to reveal detailed interactions
Conduct interviews and mystery shopping to reveal detailed interactions
Transform real-time data into actionable insights
Transform real-time data into actionable insights
Get instant feedback and achieve better outcomes
We are in an era of intense competition among automotive brands, all striving for excellence. At MASA, we deliver a clear vision of your brand's growth opportunities, grounded in a deep understanding of consumer attitudes and behaviors toward cars, mobility services, and emerging trends. Whether you're in the Oil & Gas sector, dealing with Lubricants, New and Used car dealerships, Automobiles, Passenger Cars, or Public Transportation, our expertise in market research will help you navigate the future of mobility with confidence.
Are you ready to drive the future of mobility? Leverage our insights to better understand your audience and lead the way in a world of connected mobility.
Automotive & Mobility
Real-Time Customer Feedback
Product Portfolio and Price Optimization
Brand Health
Comprehensive Research: Conduct both qualitative and quantitative research
including car clinics, to gain deeper insights and refine your strategies
Technology is rapidly transforming consumers' lives, and manufacturers of smartphones, laptops, tablets, TVs, wearables, smart speakers, and home appliances are in a competitive race to develop insight-driven strategies for customer acquisition and retention. With an overwhelming array of technology choices available, growing your brand share requires optimized marketing strategies.
Telecoms and Technology
Expand Your Brand’s Market Share
Monitor the Consumer Purchase Journey
Gain Market and Category Insights
Develop Effective Brand Strategies
Receive Real-Time Customer Feedback
Utilize Comprehensive Research
in-depth interviews (IDIs), to gain actionable insights and enhance your marketing approach
Government agencies and authorities dedicate significant financial and human resources to drive digital transformation and enhance the quality and efficiency of public services. To ensure continuous improvement, we conduct comprehensive evaluations and performance measurements through employee and public opinion polls, delivering detailed reports to the authorities overseeing digital transformation initiatives.
Our expertise extends to hospitals and ministries, where we employ a full range of market research methods, including mystery shopping, to assess and optimize service delivery.
Government & Public Sectors
Social media is rapidly evolving, challenging traditional media industry tools to adapt. To plan, measure, and evaluate successful campaigns, it's crucial to understand audiences, study their brand interactions, and invest strategically to optimize conversions. Effective media choices drive brand strength, market penetration, and sales. The media and entertainment sector, valued in the trillions, thrives on advancements in technology, connectivity, and a growing demand for content.
Social Media and Traditional Media Transformation
We help advertisers, agencies and media owners to measure and optimise the effectiveness of their content and activity across all media channels.
Media Research
Measure and optimize content effectiveness across all media channels.
Public Events Analysis
Evaluate the impact of festivals, exhibitions, and other public events.
Audience Measurement
Gain insights into audience behavior and engagement with your content.
We assist advertisers, agencies, and media owners in leveraging data-driven insights to enhance media strategies and maximize campaign effectiveness.
The demand for essentials and lifestyle products remains robust, but the consumer landscape is continuously evolving. The shifting world influences how, where, what, and why people consume. To stay competitive, FMCG brands must anticipate trends, adapt to new market routes, and respond effectively to changing retailer offers. Building and maintaining strong customer relationships is essential, along with developing data-driven strategies, monitoring real-time feedback, and fostering a customer-centric culture.
Consumer Packaged Goods
Our approach includes qualitative and quantitative research methodologies, enabling brands to understand the consumer landscape, refine brand strategy, and effectively position themselves in the market.
We offer comprehensive market research services across sectors such as Soft Drinks, Tobacco, Home Care Products, Energy Drinks, Restaurants, Fast Food, Detergents, Electronics, and Toys/Games.
Stay Ahead of
Trends
Leverage consumer insights to keep up with changing preferences and market dynamics.
Optimize Market Strategies
Adjust routes to market and strategically respond to retailer offers for maximum impact.
Strengthen Customer Relationships
Develop targeted strategies, utilize real-time feedback, and cultivate a customer-focused culture.
In the evolving fashion, beauty, and luxury sectors, understanding consumer behavior and brand positioning is essential for crafting effective market strategies. Our research delivers actionable insights to refine your market approach and optimize brand performance.
Our research encompasses a wide range of products, including:
Hair Care Products: Shampoos, Conditioners, Hair Creams, Oils, Hair Colouring, Removal Creams, Styling Gels, Hair Masks
Moroccan Bath Soap
Fashion, Beauty & Luxury
Grand Purpose and Positioning
Define and differentiate your brand's mission within the market.
Health and Beauty Purchase and Usage Panel
Analyze consumer purchasing behavior and product usage patterns.
Human and Cultural
Insight
Uncover cultural influences and consumer motivations.
Retail
Landscape
Evaluate competitive dynamics and market conditions.
Brand
Strategy
Develop targeted strategies, utilize real-time feedback, and cultivate a customer-focused culture.
Consumer
Landscape
Investigate consumer preferences, attitudes, and trends for strategic decision-making.
Navigate the dynamic travel, hotels, and hospitality sectors with our extensive market research services. We deliver in-depth insights to refine strategies across various domains.
Airlines & Airports: Assess passenger behaviors and trends to optimize service delivery.
Logistics: Enhance operations and service efficiency through targeted research.
Travel, Hotels & Hospitality
Our comprehensive market research methods, including mystery shopper services, provide actionable insights to drive strategic improvements and optimize performance.
Free Zones & Shopping Malls
Discover market opportunities and analyze customer preferences.
Explore the dynamic world of sports, leisure, and lifestyle with targeted market research insights. Understand the commercial potential of sports events, athlete marketability, and sports fan preferences. Dive deep into how audiences engage with sports-related content and uncover brand opportunities within this vibrant sector.
Sport, Leisure & Lifestyle
Sports Events & Athletes
Evaluate the brand power and marketability of events and athletes.
Fan
Behavior
Analyze sports fan habits, preferences, and content consumption patterns.
Universities & Colleges
Assess the educational landscape and student engagement.
Quantitative and Qualitative Research
Gather detailed insights through comprehensive surveys and in-depth interviews.
Mystery Shopper Services
Evaluate the consumer experience in sports and educational settings.
Market
Analysis
Utilize data-driven methods to understand market dynamics and consumer behavior.
Leverage our expertise to make informed decisions and optimize your strategies in sports, leisure, lifestyle, and education sectors.
IDrive growth and innovation in the real estate sector with cutting-edge market research and insights. Leverage advanced methodologies in forecasting, segmentation, behavioral economics, and cognitive science to uncover new opportunities and redefine your business strategies. Successful innovation relies on a profound understanding of human behavior and market dynamics.
Real Estate
Developers
Understand market trends and consumer preferences for effective project planning.
Public Housing
Identify trends and requirements for successful public housing initiatives.
Segmentation Analysis
Identify and understand distinct consumer segments to tailor your offerings effectively.
Mega Projects
Assess feasibility, market potential, and stakeholder expectations.
Quantitative and Qualitative Research
Gain insights through detailed surveys and in-depth interviews.
Landmarks
Evaluate the impact and value of significant real estate developments.
Mystery Shopper Services
Assess the quality and effectiveness of real estate services and facilities.
Facilities
Analyze user needs and operational efficiency for enhanced facility management.
Market
Forecasting
Use advanced analytical techniques to predict market trends and inform strategic decisions.
Partner with us to harness the power of data-driven insights and drive innovation in your real estate ventures.