About Us
Who is MASA
Our story is a MASA, we put it in the hands of our customers to form the future together.
At MASA, our journey is akin to the formation of a diamond—built on talent, knowledge, and the refined abilities of our team, honed through over 18 years of experience in the marketing research field within the UAE and the Middle East. Our story is a testament to our commitment to shaping the future of market research and delivering actionable insights that drive success.
Our team of highly skilled researchers and surveyors has conducted thousands of surveys for both local and international clients. We are proud of our extensive expertise and our ability to provide comprehensive market research solutions across various sectors. Our commitment to excellence and our deep understanding of consumer behavior and market dynamics enable us to deliver insights that are not only accurate but also impactful.
What We Offer
At MASA, we offer a full spectrum of market research services designed to meet the diverse needs of our clients. Our services include:
Quantitative and Qualitative Research: We provide robust data collection and analysis using both quantitative and qualitative methods to deliver a comprehensive understanding of market trends and consumer behavior.
Mystery Shopping: Our mystery shopper services help businesses assess the quality of service and customer experience in real-time.
Consumer Insights: Leveraging our extensive database, we offer deep insights into consumer preferences and behavior across various industries.
Healthcare Research: We specialize in gathering insights from healthcare professionals and patients using advanced methodologies and a validated panel.
Retail and Consumer Packaged Goods: We analyze trends, optimize market strategies, and track consumer feedback to enhance brand performance.
Travel, Hotels & Hospitality: Our research covers airlines, airports, logistics, free zones, and shopping malls to provide actionable insights for the travel and hospitality sectors.
Sports, Leisure & Lifestyle: We explore sports fan behavior, athlete marketability, and brand opportunities within the sports and lifestyle sectors.
Real Estate: We offer innovative solutions in forecasting, segmentation, and behavioral analysis to support growth and development in real estate projects.
Our approach is driven by a passion for delivering precise, actionable insights that help our clients make informed decisions and stay ahead in their respective industries. We are dedicated to using our expertise and vast consumer data to transform business strategies and drive success.
Welcome to MASA—where your vision and our expertise come together to shape the future.
At MASA, our vision is to revolutionize the way insights are gathered and analyzed by delivering intelligent surveys with rapid access to diverse consumer and citizen segments. Our approach is adaptable, catering to a broad spectrum of needs—from straightforward surveys to complex, large-scale programs.
Goals
Our Vision & Mission
Our Mission
Our mission is to empower clients with high-quality data that drives informed decision-making and strategic planning. We excel in delivering reliable and actionable insights, whether you require comprehensive analysis and recommendations or simply precise data presented in a format that facilitates swift analysis.
We specialize in a variety of market research methodologies, including quantitative and qualitative research, mystery shopping, and advanced data analytics. Our local teams are adept in various interviewing techniques and research approaches, ensuring that we provide exceptional service across different sectors.
Our commitment to quality is unwavering, reflected in our rigorous standards for fieldwork and data collection. By leveraging our extensive consumer database and employing cutting-edge technology, we ensure that our data solutions meet the highest standards of accuracy and relevance.
Whether you are looking to understand consumer behavior, optimize your marketing strategies, or assess market trends, MASA provides the tools and expertise needed to achieve your goals with confidence.
Supervision
Quality Control and Moderation
At MASA, maintaining the highest standards of data integrity is integral to our operations. Quality is not just a goal; it is our standard.
Our commitment to excellence is supported by a robust, multi-tiered quality control system. We have an independent quality control team dedicated to ensuring the accuracy and reliability of our data at every stage. Our comprehensive system operates on three key levels:
Pre-Fieldwork Quality Assurance: Rigorous checks and validations are conducted before data collection begins, ensuring that research methodologies and tools are optimized for accuracy and relevance.
In-Field Monitoring: Our quality control team actively monitors data collection processes in real-time to address any issues promptly and maintain consistency across all research activities.
Post-Fieldwork Validation: After data collection, we perform detailed analyses and cross-checks to confirm data integrity and eliminate any discrepancies.
Additionally, our team of experienced moderators is skilled in managing focus groups and qualitative research sessions, ensuring that discussions are conducted professionally and yield insightful, actionable outcomes.
By integrating these quality control measures, MASA guarantees that our clients receive reliable, high-quality data that supports informed decision-making and strategic planning.