Who is MASA
Our story is a MASA, we put it in the hands of our customers to form the future together.
Our Story at MASA
At MASA, our journey is like the formation of a diamond: a blend of talent, knowledge, and both individual and collective expertise. For over 18 years, we've been shaping the future of marketing research in the UAE, the Middle East, and beyond.
Our story is one of transformation and growth. With a team of dedicated professionals, we have conducted thousands of surveys for both local and international clients, each one contributing to a deeper understanding of consumer behavior and market dynamics. Our commitment to excellence and innovation has established us as a trusted partner in the marketing research field.
We offer a comprehensive range of market research services, including quantitative and qualitative research, mystery shopping, and tailored consumer panels. Our extensive experience and vast consumer data enable us to provide actionable insights that drive successful business strategies.
Join us in shaping the future, and let’s build insights together.
Services
Industries we cover
1000+
PROJECTS DONE
QUALITY CONTROL
At MASA, maintaining the highest standards of data integrity is integral to our operations. Quality is not just a goal; it is our standard.
10+
COVERED COUNTRIES
Goals
Our Vision & Mission
At MASA, our vision is to revolutionize the way insights are gathered and analyzed by delivering intelligent surveys with rapid access to diverse consumer and citizen segments. Our approach is adaptable, catering to a broad spectrum of needs—from straightforward surveys to complex, large-scale programs.
Our Mission
Our mission is to empower clients with high-quality data that drives informed decision-making and strategic planning. We excel in delivering reliable and actionable insights, whether you require comprehensive analysis and recommendations or simply precise data presented in a format that facilitates swift analysis.
We specialize in a variety of market research methodologies, including quantitative and qualitative research, mystery shopping, and advanced data analytics. Our local teams are adept in various interviewing techniques and research approaches, ensuring that we provide exceptional service across different sectors.
Our commitment to quality is unwavering, reflected in our rigorous standards for fieldwork and data collection. By leveraging our extensive consumer database and employing cutting-edge technology, we ensure that our data solutions meet the highest standards of accuracy and relevance.Whether you are looking to understand consumer behavior, optimize your marketing strategies, or assess market trends, MASA provides the tools and expertise needed to achieve your goals with confidence.
Methods
We provide the following research methodologies
Qualitative
In Depth Interviews
An unfiltered reality of targeted respondents
Quantitatve
F2F Field Work Street Intercepts
Interviews that involve talking with business men and women in companies of all sizes
Our Field Coverage